Monday, 26 January 2015

Production logo

Production Logo:

The original idea for the production logo has for the studio to be called, 'Red House Productions', however with that being an existing production company within the British film industry we decided as a collective to go for a similar but alternate 'Red Room Productions'. We focused on using the colour red as it has many different connotations. many of which link to genres in the film industry, such as horror or romance, it is a easily recognised colour that boasts boldness in order to draw attention to our production. The camera is easily recognised and is automatically associated with the film industry, this immediately informs consumers what industry the company belongs in and can unconsciously promote productions from the company. The logo is designed to fade in the center as it creates a contrast of colours against the central outline of the camera, highlighting and creating impact for the image within the logo. We picked a typography that would match the time of film production being created, old fashioned but sleek in style, it makes the logo aesthetically pleasing to read and informs the audience that how the company is presented in the UK industry is important to the company.


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